The new red outside gallery at the Serpentine.

Posted via email from palaceofvision’s posterous

Rams led the Braun design team for 40 years and developed a powerful philosophical approach to design which is summed up in his ten principles of design.

Early portable tape machine (requires several strong people to carry)

• Good design is innovative.
• Good design makes a product useful.
• Good design is aesthetic.
• Good design makes a product understandable.
• Good design is unobtrusive.
• Good design is honest.
• Good design is long-lasting.
• Good design is thorough down to the last detail.
• Good design is environmentally friendly.
• Good design is as little design as possible.

The range of items the Braun team applied these principles to was enormous, from toasters and cigarette lighters to tape machines, home film cameras, music systems and shavers. And the exhibition shows off many of them and you can see the realisation of the principles in the spartan design as well as the design vocabulary of the buttons and shapes that have become utterly iconic. It’s impressive how few of today’s products even begin to meet Rams’ principles.

And you can also see the effect Rams’ principles have had on modern industrial designers, not least Apple’s Johnathan Ive, whose commentaries on his designs echo Rams’ early experiences as a carpenter and artisan. In particular, how the design for the iPod epitomises much of what Rams was doing and thinking, much more so than the perforated aluminium Mac towers. It’s just a shame that, while they’ve got a new MacBook and iPod, they haven’t actually got any kind of quote from Ive himself.

Once we all dreamt of having hi-fi systems like this (with a record player and tape machine)

Overall, it’s a nice exhibition and the exposure to Rams’ principles is inspiring, but I would have liked to have more commentary on the development of the principles and when and how Rams came up with them. I’d also like to have had more of a direct link to current products that echo these principles, the one case of stuff they have is hardly enough to suggest a long-term legacy. Otherwise you’re left with a bit of a feeling that this is an exhibition about the past (and the past of Braun in particular), rather than one about a powerful design philosophy that is as relevant today as it ever was.

The Roundhouse playing piana

We went off to see the David Byrne ‘Playing The Building’ installation at the Roundhouse during one of its ‘bring your own tambourine’ evenings, which had the potential for both awesome spectacle and truly painful knitted raffia music. The reality was a bit half and half. I felt a little let down by the installation. While it’s a great idea – a kind of artistic Einsteurzende Neubauten (go google them) without the full on destruction – I thought it veered too far in the direction of installation rather than an actual functional experience. You can see that the single piano-cadavered instrument sitting in the middle of the Roundhouse makes a fantastic image, stark, empty and a fusion of ancient and modern, but it would have been far more interesting to have more instruments controlling the sounds made by the building. Certainly more people would have been able to interact with it than were allowed for by the single piano and you’d have had a much more exciting, cacophonic experience.

It was, however, a genius idea to allow people to come in on certain evenings with their own instruments. Again, this could have been a recipe for disaster. Instead it was somehow incredibly touching and polite as bunches of people with guitars, tubas, those mouthy blow organ things that the guy in Gang of Four had, toy instruments and a variety of other wind and percussive things strolled around the space playing their own things, while trying not to overwhelm anyone else. And while it could have gone all Glastonbury porridge field, it somehow didn’t. Not my usual thing, but really good.

View from Arundel Castle

Meanwhile in my search for the perfect iPhone app, I’ve discovered two really sweet ones. The first is the carefully hidden tilt-shift filter in Photo FX (find it in Lens fx /depth of field). Tilt-shift being the effect that makes everything look like it’s a teeny weeny little model as exemplified by my favourite Monster Truck videos (see this post). While hardly perfect, it’s pretty good as you can see from these images. I would like to be able to alter the blur areas but that’s just being picky.

The other great app is iDrum Underworld. A bunch of Underworld tunes, including Cowgirl, Born Slippy and King of Snake, which you can mix up and use to create your own stuff. Really compelling and pretty addictive. As one review said, ‘This steals your life’.

I’ve also started to get back into running using my favourite social media site (or at least the one I’ve been most active on), Nike+. I’m using their now-working-pretty-well Coach facility, which has me doing very simple daily runs, although that will ramp up as the weeks progress. You can follow my attempts to get one leg in front of the other on Twitter.